The design project for the IT software group of companies from Switzerland includes the creative conception and implementation of a hybrid brand architecture of monolithic and autonomous brands as well as a corporate design that communicates the technical character of IT and software in the construction industry.
We have built the umbrella brand and competence brands monolithically around the key term SYMBIO and the figurative mark with symbiotic symbolism. We have kept the autonomous brands independent according to their different industries and target groups. The corporate design captures the diversity of the brands.
Logo conception as a word-figurative mark with typographic architecture:
Logo designs of the umbrella brand and competence brands of the monolithic brand architecture as the foundation of the corporate design for the Swiss group of companies:
The autonomous brands of the brand architecture with the logo designs for building technology sales, DIY store brand, logistics center and fastening technology:
Letterheads and business cards of business stationery for the companies of the umbrella brand and brands:
Corporate Design Manual for the Use of Hybrid Brand Architecture and Branding in Media Design – Style Guide for the Application of Color System, Fonts, Brands, Logo Variants and Design Rules from Business Stationery to Web Design:
PowerPoint presentation master in corporate design. With title motifs "Progress" and "Data Traffic" – chapter pages Services, Software and Brands (Building Technology Sales, DIY Store Trademark and Fastening Technology) – as well as content pages range of services and sales community:
Symbiosis of digital and analogue imagery for the website in the technical aesthetics of corporate design – website launch, about us, services, news and references: