We won the project to develop a corporate design for the group of medical products manufacturers from Hesse with Konzept-fünf via an agency pitch. An essential component of our brand strategy is the development of a consistently monolithic brand architecture for the holding company, its companies and all medical products of the manufacturer group. The umbrella brand, sub-brands and product brands consist of the same figurative mark and uniform typography. This system is particularly advantageous for product brands, because even with complex product names, a connection to the manufacturer is immediately recognizable.
We have tailor-made the corporate design for all means of communication in web, print and expo media. From the website to brochures, medical communication, banners for trade fairs to product packaging, we convey a uniform message – and identity. The consistent appearance not only serves to visually differentiate itself from the competition, but above all creates a high degree of recognition, orientation and trust. In an industry that is characterized by sensitive topics such as health, innovation and responsibility, these are core values.
Brand conception as a word-image-trademark system with purely typographic architecture:
Typographic logo designs of umbrella brand and sub-brands of monolithic brand architecture
Designs of the Vis-Q and Q-Optics product brands, consisting of the segments figurative mark, product name and specification name:
Letterhead and business card of the business stationery for the umbrella brand of the group of companies:
Patient brochure as product brochure for sub-brand:
Doctors' brochure as a product brochure for sub-brand
Design of product display for trade magazine and roll-up banner display for trade fair in corporate design for sub-brand
Product brochure in corporate design as a sales folder for doctors with clear and high-quality design of title and inside pages:
Patient card with IOL structure image for product brand:
Packaging designs of long and short cartons – packaging in corporate design for the intraocular lenses (IOL) of the product brands:
PowerPoint presentation master in the corporate design of the medical products manufacturer with title page motif "Welcome", content pages, product portfolio, operational footprint and join us:
Website designed in corporate design – website for the holding company of the international group of medical products manufacturers:
Subproject: Web Design and SEO for Medical Device Manufacturers