Public utilities operate as trustworthy, citizen-oriented, and sustainable institutions, and they are of great social importance. To communicate these values to the public, an appealing corporate design and its effective implementation play a key role. A contemporary brand relaunch signals to customers, partners, and employees that the company is evolving and responding to challenges with modernity and innovation.
As part of the brand relaunch of Stadtwerke Offenbach, we implemented the brands in the group's substantial media. Priority was given to the design and production of the media types that are used and perceived first at the interface between customers and employees of the company divisions. At the same time, we updated the design of the company signs on the company premises and the door signs at the entrances.
Letterheads of the corporate stationery of the umbrella brand and competence brands of the Stadtwerke Group:
Letterheads for the municipal utilities’ product brands:
Business cards for the umbrella brand and competence brands of the Stadtwerke Group:
Business cards for the municipal utilities’ product brands:
Leaflet design and advertising design for the company OVB Offenbacher Verkehrs-Betriebe GmbH – the competence brand for mobility:
Event posters and program leaflets of the competence brand for real estate – prevention project against violence “Better living in Offenbach” (blio):
Stickers on the pillar and door at the entrance to the company of the umbrella brand SOH Stadtwerke Offenbach Holding GmbH:
Sign designs at the entrance and road to the headquarters of the umbrella brand of the Stadtwerke Group:
Column designs at the entrances to the companies of the competence brands ESO Stadtservice GmbH and OVB Offenbacher Verkehrs-Betriebe GmbH: